Etsy Has It
The Info:
We were tasked with developing a brand identity system to align with a new tagline, “Etsy has it”. I reimagined our brand voice and created new guidelines to help us speak more confidently and tell consumers that the small businesses on Etsy have everything they could be looking for.
The Result:
Our new tone of voice and design system was rolled out across all of our marketing channels and product experiences, resulting in a unified creative direction for the brand.
