Let’s Burger Launch
The Info:
Red Robin was looking for a complete overhaul of their brand, which had lost major relevance among diners. We pitched and won the business with the “Let’s Burger” campaign, which transformed the burger chain into the place where people went to let loose and have fun with friends.
The Result:
We launched the campaign with eye-catching TV spots and a special partnership with The Onion, before rolling out the campaign across social, email, and more. The CEO of Red Robin was so pleased with the results, she got a cartoon burger featured in our assets tattooed on her arm—a career highlight for me for sure!
