Etsy

Senior Brand Content Strategist

2021-Present

Previous Roles:

Senior Copywriter (2020-2021)

Copywriter (2016-2020)

Responsibilities:

Editing junior writers

Creative concepting for cross-channel marketing campaigns

Developing tone of voice guidelines and copy for marketing campaigns and product launches

Leading content strategy and copy for email and push

Kirshenbaum Bond Senecal (KBS)

Copywriter

2014-2016

Responsibilities

Writing copy for a variety of clients including HomeGoods, Boar’s Head, Red Robin, and Keds

Crafting copy for TV spots, radio, social, email, and out of home

Concepting on pitches for new business

Junior Copywriter

2013-2014

Previous Roles:

Copy Intern (Summer 2012)

Responsibilities:

Writing for a variety of clients including American Express, Small Business Saturday, and Crown Royal

Crafting copy for radio, social, and email

UX writing

Concepting on pitches for new business

B.A. in Advertising

2009-2013

Graduated with Honors

Completed the Texas Creative Portfolio Sequence

Completed the 4A’s Multicultural Advertising Internship Program

Studied abroad in Argentina to improve Spanish skills